Love Island star Sophie Piper fronts George at Asda's new G21 campaign, 'the first in a line of exciting talent to front the redefined range'.

Piper commented 'I love every piece in the collection! It's all so comfortable and versatile, offering trend led style at accessible price points. As someone who is always rushing from one event to the next, I love that the collection can easily be dressed up or down, perfect for transitioning from day to night. It’s been an amazing opportunity to work with the George team to launch the new range and I can’t wait to see what’s to come in future drops!'.